Starbucks

With over 21,000 locations in 66 countries, Starbucks has spent the last fourteen years climbing the Fortune 500 ladder, reaching its highest ranking in 2016 at #146 (Fortune, 2016). Specializing in coffee, tea, pastries and food, Starbucks is now so popular that their branding no longer includes their name and is recognizable by only its green and white siren logo. (Click Image to read/download full paper)